Journey 24 · Running a businessbuildingexpandinggrinding
Get Found by Search & AI
“Someone asked ChatGPT for a plumber in my town and it didn't mention me.”
You become: Someone both search engines and assistants can recommend
Local SEO still decides the map pack, and a second thing now decides the answer people are given instead of a list. Both are solved by publishing your facts in a form a machine can read without guessing.
Understand
What ranks locally, and what gets quoted by an assistant.
Practice
Publishing structured facts and answering real questions.
Create
A business that is legible to both.
Evidence
An AI assistant describing your business accurately.
The map pack
Still where most local work comes from, and most competitors do it badly.
- Understand40m
Score your local presence honestly
Work through the factors that actually move local ranking and mark what you have: claimed profile, consistent name and phone everywhere, services listed individually, service area named town by town, reviews arriving routinely, real photos. Score it out of 100 before you touch anything.
You’ll have:A starting score, dated.
- Create1h
List services individually, not as one blob
People search for the job, not the trade. 'Water heater replacement' and 'drain clearing' are separate searches; 'plumbing services' is nobody's search. Give each service its own line on your profile and its own section on your site.
You’ll have:Every service listed separately.
- Practice30m
Name your service area town by town
Write out the actual towns and neighbourhoods you drive to. 'Greater metro area' matches nothing anyone types into a phone.
You’ll have:A written list of towns, used consistently everywhere.
9 more actions · 6h 30m of work
The rest of this journey is one decision away.
A claim is permanent — this journey stays yours through every future price change. Slots are only ever spent by this button, never by browsing.
All 67 journeys, unmetered, for $9/mo.
Not today? Email yourself this journey.
- Practice45m
Make your name, phone and address identical everywhere
Be quotable by a machine
Search sends traffic. Assistants give an answer. Those are different jobs.
- Understand30m
Understand what changed
- Create1h
Publish structured data on your site
- Create1h
Write the five questions you get on every call
- Create45m
Publish a plain-text card about your business
- Evidence30m
Ask three assistants about your trade in your town
Use AI as a worker, not a novelty
The output is generic because the model was told nothing about you.
- Create45m
Write a briefing that goes above every prompt
- Practice45m
Turn one real job into a week of content
- Understand30m
Set the rule about what AI may never do
Tools this journey uses
Several actions above run straight through these. All free, no signup.
Need a finished document today instead?
A playbook is the short version — a handful of steps ending in an artifact, rather than a change in what you can do.