Journey 45 · Running a businessexpandingbuildingleading
Say Something Worth Hearing
“My posts are fine. Fine is invisible.”
You become: Someone with a voice people recognise and positions they can name
Interesting is a practice, not a personality. Take real positions, disagree in a way that earns respect, tell the stories only you have, and give people hope with receipts attached.
Understand
Why agreeable content is invisible and rage-bait is a debt.
Practice
Positions, stories, and disagreement in public.
Create
A voice document and a body of posts that sound like one person.
Evidence
Someone quotes your position back to you.
Find your positions
Interesting people are people who have decided things.
- Create45m
Write ten opinions you actually hold about your field
Not hot takes — working beliefs. 'Most kitchen renovations are over-scoped.' 'Cheap tools cost more than good ones.' The test for each: would a competent peer disagree? If nobody would, it's not an opinion, it's a greeting card.
You’ll have:Ten positions a peer could disagree with.
- Understand25m
Pick the three you'd defend in a room
From the ten, keep the three you believe enough to defend to someone's face, with evidence from your own work. These are your positions. The other seven can wait until they've earned it. Controversy you can't back is a loan against your credibility.
You’ll have:Three defensible positions, with your evidence for each.
- Create40m
Write the rant only you could write
Take your strongest position and write it with the specifics only an insider has: numbers, failures, the thing customers are never told. Then cut the meanness and keep the heat. Publish it. Usefully controversial means the reader gains something even while disagreeing.
You’ll have:One position published, specific and heated but not cruel.
7 more actions · 4h 25m of work
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Be interesting on purpose
Interesting is specificity plus stakes. Both are learnable.
- Practice40m
Tell one story with a number and a mistake in it
- Create45m
Answer the question everyone in your field dodges
- Practice30m
Disagree with someone bigger than you, well
- Create40m
Give somebody hope with receipts
Make the voice hold
A voice is consistency over months, not a good week.
- Create40m
Write your voice document
- Practice1h
Publish on a schedule for a month, in the voice
- Evidence10m
Log the first time someone quotes you back